YETI Coolers, a company known for durable products and mind-blowing short films, has recently joined the Sportsmen’s Alliance as a Leader’s Club business partner. By becoming a business partner, YETI builds upon their long-standing commitment to protecting the pursuits of hunters, anglers and trappers.
“The Sportsmen’s Alliance is on the forefront of the movement to support hunters and anglers in their pursuits,” said YETI Hunting Marketing Manager Ben O’Brien. “As our brand strives to protect habitat, provide access to hunters and educate the public on why hunting and conservation are one in the same, we couldn’t think of a better partner than the Sportsmen’s Alliance.”
YETI Coolers was founded in 2006 by two brothers who were passionate hunters and anglers. Since then, the brand has grown into an iconic and powerful voice within the outdoor industry – just about every sportsman has seen a YETI cooler, owns one personally or knows someone who has a YETI cooler.
By supporting the Sportsmen’s Alliance, YETI helps further mission of the Sportsmen’s Alliance by creating a unified voice for hunters, anglers and trappers. In doing so, the outdoor community as a whole will be better positioned to address anti-hunting legislation and redefine what it means to be an American sportsman.
“The need to protect the outdoor heritage grows larger every year. As such, we have been calling upon outdoor industry partners to help support our mission. We are proud to announce YETI Coolers has answered the call and joined the Alliance,” said Sportsmen’s Alliance Vice President of Membership and Development, Sean Curran. “The YETI brand believes in protecting and advancing outdoor traditions for future generations. The Sportsmen’s Alliance is very excited for our new partnership and what we will accomplish by working together.”
About the Sportsmen’s Alliance: The Sportsmen’s Alliance protects and defends America’s wildlife conservation programs and the pursuits – hunting, fishing and trapping – that generate the money to pay for them. Sportsmen’s Alliance Foundation is responsible for public education, legal defense and research. Its mission is accomplished through several distinct programs coordinated to provide the most complete defense capability possible. Stay connected to Sportsmen’s Alliance: Online, Facebook, Twitter and Instagram.