Bass Pro Shops and Cabela’s Customers Step Up to Support Key Sportsmen’s Alliance Policy Initiatives

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Sportsmen’s Alliance today announced that the Bass Pro Shops and Cabela’s Outdoor Fund has made an important investment to advance the future of hunting and fishing through key policy initiatives.

The Sportsmen’s Alliance protects the cherished outdoor traditions of hunters, anglers, campers and boating enthusiasts in all 50 state legislatures, state and federal court systems and at the ballot box.

“We’re thrilled to have the grant support of Bass Pro Shops and the Cabela’s Outdoor Fund so that we can continue to support the interests of hunters and anglers across the country,” said Evan Heusinkveld, Sportsmen’s Alliance president and CEO.

Guided by the visionary leadership of Bass Pro founder Johnny Morris, the Outdoor Fund empowers Bass Pro Shops and Cabela’s 200 million annual customers to support conservation efforts by rounding up their purchases. Rallying passionate customers alongside dedicated team members, industry partners and leading conservation organizations like Sportsmen’s Alliance, Bass Pro is creating North America’s largest conservation movement to collectively shape the future of the outdoors and all who love it for generations to come.

“We’re extremely proud to support the Sportsmen’s Alliance and its efforts to educate on the positive impact of hunters and anglers,” said Bass Pro Shops senior director of conservation, Bob Ziehmer.

In conservation circles, Johnny Morris is often referred to as a modern-day Teddy Roosevelt for his leadership, personal commitment and dedication to conservation efforts. Johnny recognized the need for citizens to take a strong position in the careful management and use of our natural resources. Alongside his contributions both in time and resources to significant conservation initiatives, Johnny has empowered Bass Pro’s passionate customers to play a role in positively shaping the future of our cherished outdoor traditions.

For 40 years the Sportsmen’s Alliance has been protecting outdoorsmen. Federally, the Sportsmen’s Alliance is protecting public lands and working to maintain healthy, abundant and recovered species in key regions across the country.

“We’re proud to have the Bass Pro Shops and Cabela’s Outdoor Fund – two iconic brands – supporting us. This investment in our work amplifies our ability to protect sportsmen and women all around the country,” said Heusinkveld.

About the Sportsmen’s Alliance
The Sportsmen’s Alliance protects and defends America’s wildlife conservation programs and the pursuits – hunting, fishing and trapping – that generate the money to pay for them. Sportsmen’s Alliance Foundation is responsible for public education, legal defense and research.  Its mission is accomplished through several distinct programs coordinated to provide the most complete defense capability possible. Stay connected to Sportsmen’s Alliance: OnlineFacebookTwitter and Instagram.